JUSTIN JOO

NIKE TRAINING x LEBRON JAMES x BEATS BY DRE

THE ART OF TRAINING

ART BASEL 2024

The energy around the WNBA All-Star Weekend has never been stronger — and this year, Google Pixel showed up not just as a sponsor, but as a storyteller, a curator, and a champion of the women who power the league on and off the court.

At the heart of our presence was a Pixel-powered gallery experience, built to spotlight the artistry, innovation, and creativity of women within the WNBA universe. Every detail of the space was intentionally crafted to feel like a living, breathing tribute to the culture surrounding the game.

Through a blend of art, fashion, and fandom, the space became more than an activation — it became a tribute. A Pixel-powered canvas honoring the past, present, and future of the WNBA, built by the very women shaping its legacy.






 
 

 

THE TRAINING SESSIONS

JOCELYN HUE COLLECTION

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THE CONTENT

PODCAST EPISODE

UA GIRLS CAMP

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THE NIGHTCAP

JOC HUE TEASER

#GOOGLE #WNBA
#WONDERSOFTHEW




Agency: The Robot Co
EP: Collin Bean
CD: Justin Joo
Design Director: Mia Lee
Team: Asia Irvin, Michael Darienzo