GOOGLE PIXEL
PIXEL PLAYGROUND
#NBA #ALLSTARWEEKEND
For NBA All-Star Weekend 2023 Google brought the spirit of streetball culture to Salt Lake City with the Pixel Playground.
All weekend long, Jalen Green’s Nail Shop provided fans with fresh manicures, Richard Jefferson’s Barbershop dished out fresh cuts for the whole neighborhood, and our Google Newsstand and AT&T Bodega hooked people up with complimentary Google gear.
But the real hero of the weekend was our Pixel pick-up court, which became the stage for an entire weekend's worth of programming.
ROLE — Associate Creative Director
CREATIVE TEAM –
TALENT —
PRESS —
THE PIXEL PLAYGROUND
LESSONS BY THE OGs
Social media hoops icons Chris Brickley, Lethal Shooter, and Jamad Fiin pulled up for private training sessions.
POSTERIZED ON PIXLEL
Legendary streetball dunkers Jordan Kilganon and JClarktheJumper went crazy for their dunk showcase, where 2023 Slam Dunk champion Mac McClung came through to show love.
BATTLE OF THE BANDS
For HBCU night, we featured Grambling State’s World Famed Tiger Marching Band & Southern University’s “Human Jukebox” in a double header pep rally before hosting a show-stopping battle of the bands. All leading up to Google announcing their dedication to HBCU’s with an NBA Foundation donation.
QUEENS OF THE COURT
Malika Andrews & Kelsey Plum were the queens of the court, serving hot takes during their courtside panel.
IMAN AMONGST MEN
While Iman Shumpert recorded the first-ever live taping of his hit podcast Iman Amongst Men, live from the playground.
VERY IMPORTANT PIXEL PEOPLE
Our VIP lounge was buzzing with W/NBA stars like Giannis and Thanasis Antetokounpo, Arike Ogwumike and Diamond DeShields. Slick Rick pulled up with a literal suitcase of chains, adorning special guest attendees like Raptors superfan, Nav Bhatia.
PUSHA AT THE PLAYGROUND
The action-packed weekend closed out with a shut down performance by the one and only Pusha T.
#GOOGLEPIXEL #NBA
#ALLSTARWEEKEND #PIXELPLAYGROUND
LESSONS BY THE OGs
Social media hoops icons Chris Brickley, Lethal Shooter, and Jamad Fiin pulled up for private training sessions.
POSTERIZED ON PIXLEL
Legendary streetball dunkers Jordan Kilganon and JClarktheJumper went crazy for their dunk showcase, where 2023 Slam Dunk champion Mac McClung came through to show love.
BATTLE OF THE BANDS
For HBCU night, we featured Grambling State’s World Famed Tiger Marching Band & Southern University’s “Human Jukebox” in a double header pep rally before hosting a show-stopping battle of the bands. All leading up to Google announcing their dedication to HBCU’s with an NBA Foundation donation.
QUEENS OF THE COURT
Malika Andrews & Kelsey Plum were the queens of the court, serving hot takes during their courtside panel.
IMAN AMONGST MEN
While Iman Shumpert recorded the first-ever live taping of his hit podcast Iman Amongst Men, live from the playground.
VERY IMPORTANT PIXEL PEOPLE
Our VIP lounge was buzzing with W/NBA stars like Giannis and Thanasis Antetokounpo, Arike Ogwumike and Diamond DeShields. Slick Rick pulled up with a literal suitcase of chains, adorning special guest attendees like Raptors superfan, Nav Bhatia.
PUSHA AT THE PLAYGROUND
The action-packed weekend closed out with a shut down performance by the one and only Pusha T.
#GOOGLEPIXEL #NBA
#ALLSTARWEEKEND #PIXELPLAYGROUND