ABOUT ME


SELECTED WORK


JUSTIN JOO


CREATIVE DIRECTOR | WRITER | FILM DIRECTOR






EXPERIENTIAL
CAMPAIGNS
FILMS



 












BUILT DIFFERENT

GOOGLE PIXEL x NBA TIP-OFF ‘23



ROAD TO ALL-STAR

GOOGLE x NBA ALL-STAR ‘24



THE GREATEST WATCH PARTY

GOOGLE x NBA PLAYOFFS ‘23



HOME GAME FOR THE HOLIDAYS

NEW ERA HOLIDAY ‘25



FOR FANS EVERYWHERE

VISA x FIFA WORLD CUP ‘22



THE KING OF SPORTSBOOKS

BETMGM LAUNCH CAMPAIGN



THE BAD BOYS OF TENNIS

HANA KUMA x GOOD TROUBLE x WIMBLEDON ‘24



QUILT DIFFERENT

NEW ERA F/W ‘25 x IAN EASTWOOD




FASHION IS ART. ART IS FASHION.

NEW ERA GLOBAL DESIGN x GIANNI LEE



IT’S ONLY EVERYTHING

SPECTRUM MOBILE LAUNCH CAMPAIGN



 WNBA COVER TAKEOVER

GOOGLE PIXEL x WNBA x SLAM MAG



#FLOWERSFORFLOYD

FLOYD FAMILY FOUNDATION x #BLM



WEB OF INFAMY

SMIRNOFF GLOBAL SOCIAL CAMPAIGN



FIT FOR GLORY

NEW ERA GLOBAL TAGLINE