ABOUT ME
SELECTED WORK
JUSTIN JOO
CREATIVE DIRECTOR | WRITER | FILM DIRECTOR
EXPERIENTIAL
CAMPAIGNS
FILMS
CHOSEN 1’s INVITATIONAL
NIKE BASKETBALL x EYBLTHE ART OF TRAINING
NIKE TRAINING x ART BASEL ‘24KEEP IT IN THE FAMILY
NIKE LEBRON JAMES x MONOPOLYHOPE ON THE STREET
HYBE x BTS x J-HOPE WORLD TOUR ‘25RUN SEOK JIN VARIETY SHOW
HYBE x BTS x JIN WORLD TOUR ‘25READY SET GO-DEGA
HOKA x EXTRA BUTTERWONDERS OF THE W
GOOGLE x WNBA ALL-STAR ‘24PIXEL COMBINE
GOOGLE x NBA ALL-STAR ‘24
FORTN1TE GRAND PRIX
FORTNITE x F1 x LV GRAND PRIX ‘24PIXEL PLAYGROUND
GOOGLE PIXEL x NBA ALL-STAR ‘23BUILT DIFFERENT
GOOGLE x NBA TIP-OFF ‘23ROAD TO ALL-STAR
GOOGLE x NBA ALL-STAR ‘24THE GREATEST WATCH PARTY
GOOGLE x NBA PLAYOFFS ‘23UNITE THE BAY
STASHED x #STOPASIANHATE CAMPAIGNFOR FANS EVERYWHERE
VISA x FIFA WORLD CUP ‘22HOME GAME FOR THE HOLIDAYS
NEW ERA HOLIDAY ‘25
THE KING OF SPORTSBOOKS
BETMGM LAUNCH CAMPAIGNTHE BAD BOYS OF TENNIS
HANA KUMA x GOOD TROUBLE x WIMBLEDON ‘24QUILT DIFFERENT
NEW ERA F/W ‘25 CAMPAIGNFASHION IS ART. ART IS FASHION.
NEW ERA GLOBAL DESIGN CAMPAIGNIT’S ONLY EVERYTHING
SPECTRUM MOBILE LAUNCH CAMPAIGN WNBA COVER TAKEOVER
GOOGLE PIXEL x WNBA x SLAM MAGFLOWERS FOR FLOYD
FLOYD FAMILY FOUNDATION x #BLM WEB OF INFAMY
SMIRNOFF GLOBAL SOCIAL CAMPAIGNFIT FOR GLORY
NEW ERA GLOBAL TAGLINE“UNITE THE BAY”
#STOPASIANHATE - SHORT FILM“JOIN THE MOVEMENT, NOT THE MOMENT.”
#BLACKLIVESMATTER - SHORT FILM“ALL IN MY MIND”
ANEESA STRINGS - MUSIC VIDEO“QUILT DIFFERENT”
NEW ERA x IAN EASTWOOD - COMMERCIAL“FALLEN ANGEL”
BABY J - MUSIC VIDEO“PISO”
YOHAN JUNG - MUSIC VIDEO“BODEGA RUNS”
HOKA x EXTRA BUTTER - COMMERCIAL“FASHION IS ART. ART IS FASHION.”
NEW ERA x GIANNI LEE - COMMERCIAL“BLACK HISTORY IS HISTORY.”
THE MET x BLACK HISTORY MONTH - SHORT FILMABOUT ME
SELECTED WORKS