ABOUT ME


SELECTED WORK


JUSTIN JOO


CREATIVE DIRECTOR | WRITER | FILM DIRECTOR






EXPERIENTIAL
CAMPAIGNS
FILMS



CHOSEN 1’s INVITATIONAL

NIKE BASKETBALL x EYBL



THE ART OF TRAINING

NIKE TRAINING x ART BASEL ‘24



KEEP IT IN THE FAMILY

NIKE LEBRON JAMES x MONOPOLY



HOPE ON THE STREET

HYBE x BTS x J-HOPE WORLD TOUR ‘25



RUN SEOK JIN VARIETY SHOW

HYBE x BTS x JIN WORLD TOUR ‘25



READY SET GO-DEGA

HOKA x EXTRA BUTTER



WONDERS OF THE W

GOOGLE x WNBA ALL-STAR ‘24



PIXEL COMBINE

GOOGLE x NBA ALL-STAR ‘24



FORTN1TE GRAND PRIX

FORTNITE x F1 x LV GRAND PRIX ‘24



PIXEL PLAYGROUND

GOOGLE PIXEL x NBA ALL-STAR ‘23












BUILT DIFFERENT

GOOGLE x NBA TIP-OFF ‘23



ROAD TO ALL-STAR

GOOGLE x NBA ALL-STAR ‘24



THE GREATEST WATCH PARTY

GOOGLE x NBA PLAYOFFS ‘23



UNITE THE BAY

STASHED x #STOPASIANHATE CAMPAIGN



FOR FANS EVERYWHERE

VISA x FIFA WORLD CUP ‘22



HOME GAME FOR THE HOLIDAYS

NEW ERA HOLIDAY ‘25



THE KING OF SPORTSBOOKS

BETMGM LAUNCH CAMPAIGN



THE BAD BOYS OF TENNIS

HANA KUMA x GOOD TROUBLE x WIMBLEDON ‘24



QUILT DIFFERENT

NEW ERA F/W ‘25 CAMPAIGN




FASHION IS ART. ART IS FASHION.

NEW ERA GLOBAL DESIGN CAMPAIGN



IT’S ONLY EVERYTHING

SPECTRUM MOBILE LAUNCH CAMPAIGN



 WNBA COVER TAKEOVER

GOOGLE PIXEL x WNBA x SLAM MAG



FLOWERS FOR FLOYD

FLOYD FAMILY FOUNDATION x #BLM



WEB OF INFAMY

SMIRNOFF GLOBAL SOCIAL CAMPAIGN



FIT FOR GLORY

NEW ERA GLOBAL TAGLINE




UNITE THE BAY”

#STOPASIANHATE - SHORT FILM



“JOIN THE MOVEMENT, NOT THE MOMENT.”

#BLACKLIVESMATTER - SHORT FILM



“ALL IN MY MIND”

ANEESA STRINGS - MUSIC VIDEO



“QUILT DIFFERENT”

NEW ERA x IAN EASTWOOD - COMMERCIAL

 

“FALLEN ANGEL”

BABY J - MUSIC VIDEO



“PISO”

YOHAN JUNG - MUSIC VIDEO



“BODEGA RUNS”

HOKA x EXTRA BUTTER - COMMERCIAL



“FASHION IS ART. ART IS FASHION.”

NEW ERA x GIANNI LEE - COMMERCIAL



“BLACK HISTORY IS HISTORY.”

THE MET x BLACK HISTORY MONTH - SHORT FILM



ABOUT ME


SELECTED WORKS