JUSTIN JOO

GOOGLE x WNBA

WONDERS OF THE W

WNBA ALL-STAR 2024

The energy around the WNBA All-Star Weekend has never been stronger — and this year, Google Pixel showed up not just as a sponsor, but as a storyteller, a curator, and a champion of the women who power the league on and off the court.

At the heart of our presence was a Pixel-powered gallery experience, built to spotlight the artistry, innovation, and creativity of women within the WNBA universe. Every detail of the space was intentionally crafted to feel like a living, breathing tribute to the culture surrounding the game.

Through a blend of art, fashion, and fandom, the space became more than an activation — it became a tribute. A Pixel-powered canvas honoring the past, present, and future of the WNBA, built by the very women shaping its legacy.







 
 

 

THE WONDERS

JOCELYN HUE COLLECTION


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MIA LEE MAGIC MURAL

Digital mural with pixel lock screen takeaways





MAGIC MAKERSPACE

Custom merch with designs by women in WNBA cultur...




BEST TAKE TUNNEL

Every player was given pro treatment with their very own highlight reels
that would play throughout the live broadcast of each match-up. 

THE PROGRAMMING

PODCAST EPISODE

UA GIRLS CAMP

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THE CONTENT

JOC HUE TEASER

#GOOGLE #WNBA
#WONDERSOFTHEW




Agency: The Robot Co
EP: Collin Bean
CD: Justin Joo
Design Director: Mia Lee
Team: Asia Irvin, Michael Darienzo