SMIRNOFF 

FUN % RADIO



Smirnoff came to us with a big ask: To sell their big bottle of Smirnoff in a radio ad.

So we decided to have a little fun with the the biggest celebrity we could afford–Ted Danson–and this is what that sounds like.


AGENCY — 72andSunny
ROLE — Copywriter
CREATIVE TEAM — Devon Hong (GCD) // Whitney Yando (CW)
FEATURING — Ted Danson


AWARDS — One Show Shortlist











Because we were having so much fun with Ted, we decided to record a little thank you spot for our clients. Listen through to the end. This one is my favorite of the bunch.



#Fun% #TedDanson