GOOGLE PIXEL / NBA ‘24 ALL-STAR WEEKEND
ROAD To ALL-STAR
#TEAM PIXEL #BUILT DIFFERENT
For the 23/24 NBA season, Google Pixel helped bring Druski’s dream of making the league come true. As a continuation of our season long narrative, we helped Druski level up his hoop skills just in time for NBA All-Star Weekend with a one-on-one training session with NBA shooting coach: Lethal Shooter.
Agency: The Robot Co
Director: Jeff Tremaine (MAGNA)
CD: Justin Joo, Alberto Chapa
Creative Team: Sammy Gold, Dom Blackwell Producer: Cary Luecke
PROJECT BUILT DIFFERENT PRESENTS:
THE ROAD TO NBA ALL-STAR
EPISODE 1: “CONSIDERATION”
EPISODE 2: ”LETHAL TRAINING”
EPISODE 3: “FINAL SHOWDOWN”
THE ALL-STAR APPEARANCE
While Druski’s on court skills weren’t enough to get him an official invite to the All-Star Game, we did have Druski crash All-Star Media Day to ask some notable All-Stars what they thought of his chances of getting drafted to The League.
THE FULL-COURT PRESS
Turns out the hoops world loved to see
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#TeamPixel #BuiltDifferent
THE ROAD TO NBA ALL-STAR
EPISODE 1: “CONSIDERATION”
EPISODE 2: ”LETHAL TRAINING”
EPISODE 3: “FINAL SHOWDOWN”
THE ALL-STAR APPEARANCE
While Druski’s on court skills weren’t enough to get him an official invite to the All-Star Game, we did have Druski crash All-Star Media Day to ask some notable All-Stars what they thought of his chances of getting drafted to The League.
THE FULL-COURT PRESS
Turns out the hoops world loved to see
#TeamPixel #BuiltDifferent