AT&T #EqualityFirst
UNLEARNING BIAS
As part of AT&T’s stand for equality, Unlearning Bias is a five episode, animated series combatting the most commonly held biases and microagressiosn in the workplace.
Each episode covers a new topic in relation to a different marginalized community, and is narrated by AT&T employees and illustrated by illustrators who identify as members of each respective community.
And it’s important to note, we partnered with women lead animation/illustration house, The Studio, to produce each episode.
AGENCY — Translation
ROLE — Copywriter
CREATIVE TEAM — Alex Little (CD) // Karsten Jurkschat (CD) // Jon Kripahnne (AD) // Pamela Yeh (Producer)
ANIMATION HOUSE — The Studio
ANIMATION DIRECTOR — Mike Ocasio ILLUSTRATORS — Various
VO ACTORS — Various
EPISODE 1: Every Letter Matters
Presented by Tiff Cochran, AT&T Lead Marketing Mgr
Illustrated by Michael Ocasio
Episode 2 - 5 Coming Soon...