VISA / FIFA 2022 WORLD CUP
FOR FANS EVERYWHERE
#BE THE REASON
FIFA World Cup ignites the world like nothing else.
People around the world aren’t just watching the matches though, they’re actively participating. The diehards. The occasionals and casuals. Each fan is locked in to help their team win. How, you may ask? Through tried and true rituals.
In our campaign, we show how VISA empowers FANS EVERYWHERE in their superstitions and rituals to BE THE REASON their teams win at the World Cup.
Agency: Wieden + Kennedy
Director: Hoffman / Metoyer
GCD: Don Shelford
CD: Hall Curtis, Yahkeema Moffitt,
Producer: Frank Brooks, Euni Pang
Copywriter: Justin Joo
Art Director: Ben Howard
Design: David Trujillo, Angela Asemota
THE FANTHEM
THE SUPERSTICIOUS OOH
We put fan rituals on full display with supersticious OOH
placed in key markets worldwide.
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THE TIKTOK CHALLENGE
The challenge calls on fans to Be The Reason their chosen country wins by sharing a ritual in support of their participation in the FIFA World Cup 2022 — creating an uplifting thread of fan-powered rituals from around the world.
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#ForFansEverywhere #BeTheReason
THE SUPERSTICIOUS OOH
We put fan rituals on full display with supersticious OOH
placed in key markets worldwide.
THE TIKTOK CHALLENGE
The challenge calls on fans to Be The Reason their chosen country wins by sharing a ritual in support of their participation in the FIFA World Cup 2022 — creating an uplifting thread of fan-powered rituals from around the world.
#ForFansEverywhere #BeTheReason