Smirnoff challenged us to create a distinct and own-able brand world on social media to accompany the launch
of their first global campaign
in over 25 years: Infamous since 1864.

So we exposed all of Smirnoff’s 155
years of deception, revolution, exile,
bankruptcy, and resurrection with
an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no
other brand would ever admit to.
But Smirnoff is not just any brand. 
They’re the world’s most infamous vodka.

AGENCY  72andSunny
ROLE  Copywriter
CREATIVE TEAM — Justine Armour (ECD) // Hugo Biershenk (CD) // Dean Woodhouse (CD) // Jon Krippahne (AD)
DESIGN DUO — Guy Featherstone //
Brad Simon

— D&AD: Graphite Pencil // 
One Show: Bronze Pencil //
Art Directors Club: Merit //
Cresta Awards: Gold